Menu Close

Arizona Diamondbacks Logo

Arizona Diamondbacks logo

Arizona Diamondbacks is a professional baseball team from the USA that has been playing in MLB since 2000. The team is part of the NL structure as a representative of the Western Division. Arizona Diamondbacks is located in Phoenix, Arizona. The team was founded in 1998.

The history of the franchise started three years earlier when the owner held a contest for its name. Fans were asked to provide name options. In the fall of 1993, Jerry Colangelo, the majority owner of Phoenix Suns, said he was gathering a group of interested parties to apply for the expansion of the NBA team. His proposal was lobbied.

Arizona Diamondbacks emblem

As a result, on March 9, 1995, the state of Arizona got a baseball team instead of a basketball club, which made its debut in 1998. The franchise fee for him amounted to $ 130 million. Jerry Colangelo headed the franchise. He managed the Diamondbacks until 2005 when the team was involved in a financial dispute.

In summer 2004, Colangelo resigned, and the following year he sold his stake to a group of investors. These include Ken Kendrick, Mike Chipman, and Jeffrey Royer. Later they were joined by former sports agent Jeff Moorad. He was the one who took over as CEO. The manager of the club was Kendrick, who still owns it.

Arizona Diamondbacks symbol

Before the appearance of the expansion franchise, the founders asked the residents of Phoenix to vote for one of the options for the name. The list included several versions. They were mainly associated with the key symbol of the Arizona Sonora desert – the rattlesnake. Also, a baseball field in America is often called “diamond.” This is how Arizona Diamondbacks appeared – a game of words with double meaning. Today the name is often shortened to D-backs.

The emblem of the current club is based on the artistically stylized image of the snake “Western Diamondback,” which is found in the sands of Arizona. Since the inception of the club logo exactly resonates with the name, so over the years, it has been preserved almost exactly with the debut version. Only three small adjustments have been made.

Arizona Diamondbacks logo history

The best logo in the history of the Arizona Diamondbacks?
  • 1998-2006
    70% 22 / 31
  • 2007-2011
    3% 1 / 31
  • 2012-present
    25% 8 / 31

The Arizona Diamondback logo is based on the image of the rattlesnake Western Diamondback, which still lives in the Sonora Desert in Arizona. In total, there were four logos in the history of the team, similar in concept and style. The last time the logo was changed was in 2012.

1998 – 2006

Arizona Diamondbacks (1998-2006)

On the first logo of “Arizona Diamondbacks” was a large letter “A,” reminiscent of the open mouth of the snake, where instead of the connecting line was drawn snake tongue. Under the letter was the full name of the team. The word “Diamond” was bigger in dark purple, and the word “backs” was made of sand on a dark purple background. The letter “A” was in two colors: a combination of dark green and dark purple.


Arizona Diamondbacks (2007-2011)

After eight years, the logo was changed a little. The letter “A,” reminiscent of a snake’s mouth, remained the same but changed the color scheme to red and black. The name of the team was made in a different font, and they also changed color from dark purple to black, adding a thin yellow outline to the letters.

Unlike the previous logo, the letter “A” has become smaller in size, but the name of the team has increased, although it remains in the same style. In the word “backs,” the letters “A” and “K” added “tails,” which visually resembles two snake fangs.

2012 – present

Arizona Diamondbacks (2012-Present)

At the moment, the club logo is more minimalistic than the previous ones. The color palette of the graphic sign remains the original. According to the concept, it consists of red Sedona (denotes copper mined in the state and is associated with a canyon near Sedona) and beige Sonoran (resembles the shade of the sand of the Sonora desert). The scheme also includes black and white colors. Turquoise, symbolizing the greenish-blue stone of Arizona, is excluded from this option.

The main emphasis in the emblem is placed on the letter “A,” which is the first in the name of both the team and the state. She is artistically associated with the image of a rattlesnake. This is evidenced by the ornament of snakeskin and a forked tongue, replacing the connecting jumper in the letter. The tongue and letter are painted red; the pattern is black, the edging is light sand. The logo itself is enlarged, and the name of the club has disappeared from it.

Arizona Diamondbacks Logo Evolution