Nobody in the NBA traveled around the states and cities so much like this team, one of the oldest in the league. Hawks were founded in 1946 in the NBL league and were called Buffalo Bisons. During the first season, before the New Year, the team flew out of Buffalo, landed in Illinois and was called the Black Hawks.
More precisely, the club was called Tri-Cities Black hawks. Tri-Cities means a region of three cities. It is about three small settlements on the border of Illinois and Iowa. They were called Black Hawks for the same reason as their namesake from the NHL – in honor of the Indian leader, who brought his tribe to the warpath in the middle of the 19th century.
Tri-Cities became one of the few clubs that survived their league. NBL, where such teams like Indianapolis Kautskys played, merged with the Basketball Association of America in 1949, creating the NBA. The black hawks, however, did not stay in Illinois, and in 1951 moved to the north.
Being in Wisconsin, the agricultural state, the executives realized that the name of the redoubtable leader was out of place, and they reduced the club name to Milwaukee Hawks. However, the second experiment also failed and in four years, the Hawks moved to St. Louis, where they remained the name and began to play in a red-white-blue uniform. The design of the uniform was different: sometimes the team performed with the image of hawks or St. Louis on their chest. In addition, there were times when they didn’t use the above-mentioned pictures.
In St. Louis, the club spent 13 seasons and even became the NBA champion, but then they decided to change the residence permit again. It was supposed to be the last moving. Thus, in 1968 Hawks settled in Atlanta where the team has been playing to this day. The team doesn’t have champion titles but is proud of a rich history of club colors and emblems.
Atlanta Hawks logo history
When the team played in St. Louis, the logo had the image of a hawk holding a basketball. In 1968, after moving to Atlanta, it was decided to leave the red-white-blue uniform and the bird in the knee pads. But in 1969, the Atlanta Hawks emblem was redesigned. It was represented by a running hawk with a basketball. The animal, dressed in a basketball uniform, was created in red color.
In 1970, the team changed colors to blue-white-green, and the Atlanta Hawks bird was redesigned to a head, enclosed in a circle.
In 1972, a new sports complex was opened in Atlanta. Also, a hockey team Flames was founded that time. In this regard, Hawks painted the uniform in the red, white and yellow, the colors of their hockey brothers. The emblem of Atlanta Hawks also moved into the field of abstract art, and the hawk’s head began to resemble the character of the computer toy PacMan.
In 1995, there was another cardinal change of the logo. A hawk with spread wings and a ball in claws replaced the old emblem, which people called “PacMan”. The animal was made in red, black and yellow tones, and the ball was painted brown.
In 2007, executives made the next step in changing the image of the club. Thus, the color of the Atlanta Hawks logo was changed to dark blue, red, white and silver.
In 2015, Atlanta Hawks introduced new emblems and also announced the change of the official name of the organization to Atlanta Hawks Basketball Club. The management wanted to return the old logo style specific of the1972-1995 period. But according to the NBA rules, it is forbidden to reuse an old copy of the emblem. So designers solved this problem by slightly changing the hawk’s tilt. In addition, they made the animal’s eye more predatory. The hawk was enclosed in a circle with a new club name that was added to it.
Atlanta Hawks logo colors
PANTONE: 186 C
Hex Color: #c8102e;
Hex Color: #FFFFFF;