Dallas Cowboys Logo


Dallas Cowboys logo

The Dallas Cowboys are a professional football team based in Arlington, Texas. The franchise joined the National Football League in 1960 to compete in National Football Conference East Division. It was founded by a group of investors, who shared stock ownership: John Murchison (45%) and Clint Murchison, Jr. (45%) as major shareholders, William Hawn (5%), Bedford Wynne and Toddie Lee (5%) as minor shareholders.

Dallas Cowboys emblem

Prior to the establishment of the Dallas Cowboys franchise, there had not been any NFL teams in communities south of Washington, D.C. Lamar Hunt, an American businessman known for his efforts to promote sports in the country, tried to bring a National Football League club into Dallas, but he was turned down. In response, in 1959, he formed a new football league, called the American Football League, and founded the Dallas Texans team. The presence of the AFL club in Dallas was the main reason why the NFL officials quickly approved Clint Murchison’s bid for a franchise in Dallas. Washington Redskins’ owner George Preston Marshall openly opposed this decision, as his aim apparently was to have the Redskins remain the southernmost member of the NFL.

Clint Murchison required permission from all team owners to join the League. Marshall’s resistance forced Murchison to develop a sinister plan to help his rival change his mind and relent to Dallas being awarded an NFL franchise. Coincidently, around that time, Marshall had a falling out with Barnee Breeskin, the Redskins band leader and owner of the rights to team’s official fight song “Hail to the Redskins”. Being aware of Clint Murchison’s problems, Barnee Breeskin covertly sold him the rights to the Washington fight song, which meant that Marshall could not play it during games. The potential owner of the new franchise blackmailed Marshall and agreed to return the rights to the song in case Marshall would vote for the Dallas-based club. That’s how the Dallas Cowboys were born.

Dallas Cowboys symbol

January 28, 1960, is an official birthday of the Dallas Cowboys. At first, the team was named the Dallas Steers, but the Texas Schramm, a general manager of the franchise, rejected the given name, explaining that steer actually stood for castrated male cattle. Then it was called the Dallas Rangers, but shortly before the inaugural season, Texas Schramm announced that the club was named the Dallas Cowboys to avoid confusion with the Dallas Rangers baseball team. In 1984, because of a collapse in oil prices, Murchison had to sell the team to the investment group headed by Bum Bright. During the 1989 crisis, the franchise was transferred to the FSLIC insurance company, later it was purchased by Jerry Jones for $140 million.

Dallas Cowboys logo history

The Dallas Cowboys is one of the few franchises whose logo has stayed almost unchanged since inception in 1960. From the beginning, the club has only used two logos. Both emblems feature a blue five-pointed star, which pays tribute to the past of Texas, nicknamed “the Lone Star State”. It symbolizes the struggle for the independence of Texas from Mexico and nationwide unity.

1960 – 1963

Dallas Cowboys emblem 1960-1963

For 3 years, the Dallas Cowboys players wore helmets featuring a five-pointed star. It resembled a white five-pointed star on the official flag of the state that represents all of Texas and stood for the unity as one for God, State, and Country. The only difference was the color, as the Dallas Cowboys dark blue star was designed to contrast the original palette.

1964 – present

Dallas Cowboys emblem 1964-Present

In 1964, the team introduced blue helmets, so the logo underwent a seemingly minor modification. Jack Eskridge, the team equipment manager since 1959, added a white border along the star contour to separate the star from the plain background and a blue outline for a 3D effect. The scale and general proportions of the figure were not changed. The Dallas Cowboys logo is increasingly iconic and recognizable.

 
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"All our life is a sport. Sport is a brand. A brand is a logo. Recognizable, popular and with an interesting history. The logo is like life, there is a beginning and there is an end."