Detroit Red Wings Logo

5/5 (1)

Detroit Red Wings logo

Is there any city in the USA where hockey is more popular than in Detroit? Definitely, not. Detroit takes the top spot most likely because of the Detroit Red Wings, the most celebrated NHL franchise. The city, called the Hockeytown, is extremely proud of its long and glorious hokey history. The team joined the National Hockey League in 1926, as the Detroit Cougars. In 1930, the Cougars were renamed the Falcons. In 1926-27, the Detroit club played its first season in Windsor, Ontario, Canada. Why in Canada? The majority of players of new NHL franchise fought for the Canadian club Victoria Cougars. Moreover, the team retained the name “Cougars” in tribute.

The Victorian Cougars were another victim of the untimely dissolved Western Canada Hockey League. By the way, in 1925, the Cougars became the last non-NHL squad to win the Stanley Cup, beating the Montreal Canadiens, the previous Stanley Cup’s champs. Thus, the Victorian Cougars are the only non-NHL team to win the Cup since the foundation of the world’s premier hockey league.

Detroit Red Wings emblem

After moving to Detroit, the Cougars retained their name and jersey (white sweater with a wide red transverse stripe), which now had a gothic letter “D” standing for the city of Detroit on the chest.

In 1930, the name of the ill-fated team was changed to the Detroit Falcons. The franchise bore the given name just for two years, until 1932. There were tons of thin red-on-white stripes all over the Falcons’ jerseys. They also featured the new club name and the Detroit Falcons logo printed on the chest. However, the new name didn’t change the team’s fortunes.

In 1932, the franchise was purchased by millionaire James E. Norris (a Canadian grain merchant), who decided to rename his team to the usual for us Red Wings. He also designed the team’s current logo: wings protruding from a wheel.

Detroit Red Wings symbol

One can ask why Detroit’s logo contains the wings and the wheel. The iconic winged wheel logo was inspired by the Montreal Amateur Athletic Association’s Winged Wheelers, which, in his youth, James E. Norris had played for. James E. Norris, who perfectly reminisced about Montreal childhood, could not help but pay attention that the winged wheel would be an ultimate logo for the Motor City-based franchise. The logo of the Montreal team featured the wings and the wheel which were adopted by the Detroit Red Wings. That’s why the bicycle wheel in Montreal Amateur Athletic Association’s logo turned out to be a treadwheel in Detroit’s one. Since then, the Detroit Red Wings’ logo has featured the winged wheel as a key symbol of the team. The wings did not stick up like horns but flutter in the wind, accentuating the high-speed qualities of internal combustion engines, far superior to human muscle strength. Since then, the Detroit Red Wings’ logo has not changed pretty much. Incidentally, Montreal Amateur Athletic Association’s Winged Wheelers is the first team to win the Stanley Cup (1893). Named his club the “Detroit Red Wings” James Norris paid tribute to the club that won the first Stanley Cup. Coincidence or not, the new name and logo marked a turnaround in the team’s history. The Detroit Red Wings made the playoffs in their first season. In total, the franchise won 11 Stanley Cup championships.

Al the Octopus is the mascot of the Detroit Red Wings. Al is the only non-costumed mascot of the NHL.

Detroit Red Wings logo history

The Detroit Red Wings are one of the most loved teams in the NHL. Over its 90-year history, the franchise has enjoyed colossal success. Starting from the late 1920s to the present, it has 5 team logos. In 1933, a new winged-wheel logo appeared to immortalize the club in the NHL’s chronicles. At that time, Detroit was the automobile capital of America. The club owner wanted to call attention to the industrial development of Detroit in the mid-twentieth century. Since then, the Detroit Red Wings logo has not changed considerably: slight modifications were made to small details and the dimensions of the wheel and the wings.


Detroit Cougars emblem 1926

The first Detroit Red Wings emblem consisted of an Old English red letter D.

1927 – 1930

Detroit Cougars emblem 1927-1930

The second Detroit Red Wings logo of the club, however, like all logos of that time was expressive, minimalistic and somewhat resembled a banner. It consisted of a red rectangle-shaped shield with a white outline and the Old English white “D”, standing for the city of Detroit.

1931 – 1932

Detroit Falcons emblem 1931-1932

The 1931-1932 season entailed a change of the club name to “Detroit Falcons” and a change of the logo in an attempt to change the club’s ill luck. It was a simple wordmark logo with the word “Detroit” arched over “Falcons.” Both words were given in yellow letters with a thin red outline.

1933 – 1948

Detroit Red Wings emblem 1933-1948

Having purchased the franchise in 1932, James Norris changed its brand identity completely. So, the club got a new Detroit Red Wings emblem, which was the iconic red automobile wheel with two red-and-white wings on the right.

1949 – present

Detroit Red Wings emblem 1949-Present

The iconic logo introduced in 1933 was tweaked for the last time in 1949 and hasn’t experienced any updates ever since. In 1949, designers finalized the details and quality of the previous minimalistic image, whose color scheme includes only an eye-catching shade of red and white for the background. Nowadays, the winged wheel is extremely famous and recognizable in hockey.