Jacksonville Jaguars Logo


Jacksonville Jaguars logo

Jacksonville Jaguars are a professional football franchise based in Jacksonville, Florida. The Jaguars compete in the National Football League (NFL) as a member club of the American Football Conference (AFC) South division.

The official date of origin of this club is 1995 when it joined the NFL as an expansion team. But unofficial report mentions 1989. Prospective ownership group «Touchdown Jacksonville!» was organized that year. This group initially included Governor Jeb Bush, Tom Petway, and Wayne Weaver.

Jacksonville Jaguars emblem

The organization took $60 million from the local budget for the stadium construction and applied for getting the NFL franchise right away. They had to wait for a couple of years – until 1991 when the NFL announced plans to add two expansion teams. Several big cities were eligible for them and Jacksonville was among them. But its chances were negligibly small due to the outdated stadium and small population.

The list of applicants narrowed down to five by the summer of 1992. Then there were many years of pause, which let the organization reconstruct the local stadium, where the Jacksonville Jaguars team appeared in 1995. American businessman Wayne Weaver became its sole owner and he led it until November 29, 2011.

Jacksonville Jaguars symbol

Then the businessman announced that he would sell the team and Pakistani-born businessman Shahid Khan agreed to purchase the club. The sale was finalized in 2012 and he has owned the club since then. In 2015, Forbes estimated the team value at $1.48 billion. However, the team was purchased by Shahid Khan for $770 million on a condition that he would keep the team in Jacksonville, Florida.

Nickname Jacksonville Jaguars was chosen 2 years before the club’s appearance in Jacksonville and 4 years before the debut game. There was a contest held among the American football fans. Out of three options – Jaguars, Sharks, Stingrays – they chose the first one, as there was a jaguar living in the local zoo. This jaguar was a town’s pride because he was the oldest one in North America.

Jacksonville Jaguars logo history

Team’s official colors – black, gold, white and teal. They match with the natural colors of the jaguar that was chosen to be the main symbol. As a result, the Jacksonville Jaguars logo hadn’t changed for years, it had only transformed at milestone stages of the franchise development.

1993 – 1994 (unused)

Jacksonville Jaguars emblem 1993-1994

This design of the Jacksonville Jaguars logo wasn’t used, even though it was initially recommended. It turned out that the proposed Jaguars’ logo bore too much resemblance to the automaker’s logo. Though no lawsuit was brought to trial, lawyers from the team and the automaker negotiated an ultimately amicable agreement. Therefore, they changed the logo. An authentic design features a leaping full-body jaguar. Animal’s body is distinctively stretched, his teeth are bared and his claws are protracted. All of that speaks for the active attack. The color scheme of this logo is yellow and black.

1995 – 2012

Jacksonville Jaguars emblem 1995-2012

Ford Motor Company, then-parent of the automaker Jaguar, didn’t bring this case to court, because Jacksonville Jaguars designed the new logo – snarling jaguar head. The animal’s ears are close to his head, his nose is crinkled and his white teeth are bared.

This formidable image is complemented with a teal tongue, which was Wayne Weaver’s wife’s touch. Wayne Weaver also claimed that the teal tongue came from «feeding Panthers to our Jaguars» — an obvious jab at their expansion brethren. Unusual color makes the Jacksonville Jaguars’ logo really catchy. Other hues are common for a natural pattern of a wild animal.

2013 – present

Jacksonville Jaguars emblem 2013-present

Another design of the logo was created after the new franchise owner Shahid Khan initiated the change of design. They made the jaguar fierce to the utmost for the logo to be original, outstanding and eye-catching. Moreover, the image had to be as realistic as it could be. So that’s embodied in the redesigned Jacksonville Jaguars logo.

They made the animal’s head modern and amplified the powerful characteristics of the cat. By design, the jaguar’s mouth is open: the predator is roaring. His ears don’t resemble a triangle anymore. They are naturally pulled back as if a wild cat is listening to the surroundings before attacking.

Jaguar’s eyes are made much more realistic, his spots are adapted to the real spottiness of the animal and his lower jaw is dropped more. Designers removed the sharp lines from the Jacksonville Jaguars logo, the colors are the same except for teal: not only the tongue but also eyes and nose are now teal.

 
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