Kansas City Chiefs Logo

Kansas City Chiefs logo

Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The team was founded in 1960. Chiefs compete in the National Football League (NFL) as a member club of the league’s American Football Conference (AFC) West division. The team is a charter member of the American Football League (AFL).

This franchise embarked upon a competitive career being named Dallas Texans just like the worst club in American football history. However, in time, its founder, businessman Lamar Hunt moved the players to another place. This milestone event happened on May 22, 1963 courtesy of Roe Bartle.

Kansas City Chiefs emblem

He was a mayor of Kansas City and had been persuading Lamar to do it for a while. Bartle promised to triple the franchise’s season ticket sales and expand the seating capacity of Municipal Stadium to accommodate the team. He suggested it because he wanted to get a member club of the NFL and enhance his prestige.

In 4 days after relocation, the team was renamed even though Hunt and head coach Hank Stram initially planned to retain the Texans name. They thought it was important because Native Americans initially lived in this area. Nevertheless, the majority chose differently. There were several options – Mules, Royals, Stars, Chief. And they chose the last one. The club was named in honor of Kansas Mayor, Roe Bartle’s nickname Chief.

Kansas City Chiefs symbol

The founder and first owner of Kansas City Chiefs is a businessman Lamar Hunt. He owned the franchise until he died (from 1960 to 2006). Upon Hunt’s death, his son Clark was named the chairman of the Kansas City Chiefs.

Kansas City Chiefs logo history

The first logo of the team relates to the period when it was named Dallas Texans. After the relocation and change of the name, the logo was redesigned twice. The last design worked out, it was new and minimalistic. It used all official colors of the club: white, black and coral red. Lamar Hunt himself was a developer of the logo. He sketched it on a napkin on a flight from Dallas to Kansas City.

1960 – 1962

Dallas Texans emblem 1960-1962

The logo of that time featured a football toting gunslinger set over the state of Texas in red. The gunslinger is wearing cowboy boots, waistcoat, hat and sweater with the red word «Texans» on it.  He’s carrying a football and a gun. He has a cartridge belt and gun holster. There’s a lone star on his bootlegs and the cowboy is smiling.

Dallas Texans logo uses four colors – coral red, black, yellow and white, which stand for charm, strength, and determination. The logo was designed by a cartoonist Bob Taylor. But due to the relocation of the franchise his design wasn’t relevant anymore because there were other historical traditions in North America.

1963 – 1971

Kansas City Chiefs emblem 1963-1971

When the franchise moved to Kansas City in 1963, Bob Taylor was commissioned to produce a new logo that remained strikingly similar to his original incarnation. Taylor’s new rendition featured a running Native American. The cartoonist used such elements as moccasins, pigskin, ethnical circlet made of feathers, tomahawk and so-called waistcloth made of two pieces of leather.

The redesigned Kansas City Chiefs logo features the figure with six states of the USA as a backdrop. The colors remained the same: red, black, white and yellow. Initial letters of the team nickname are drawn on the waistcloth. Kansas City Chiefs kept this logo until 1971. It stood for speed, strength, agility, desire to win and football players’ resolute striving for new heights.

1972 – present

Kansas City Chiefs emblem 1972-present

This logo of Kansas City Chiefs is an arrowhead design originally sketched by Lamar Hunt on a napkin on a flight from Dallas to Kansas City. The logo design is minimalistic: there are no figures and small details on it. It depicts an arrowhead with interlocking «KC» inside.

The owner of Kansas City Chiefs had been experimenting with ovals and circles for a long time to design this logo. White arrowhead has a thick black border. The elements inside are coral red. Hunt’s inspiration for the interlocking «KC» design was the «SF» inside of an oval on the logo of the team from San Francisco.

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"All our life is a sport. Sport is a brand. A brand is a logo. Recognizable, popular and with an interesting history. The logo is like life, there is a beginning and there is an end."