Miami Heat logo

Miami Heat logo

For a long time, Florida remained one of the few densely populated and perspective (from a financial point of view) states that the NBA diligently avoided. The reason for such a cautious attitude is the ambiguous reputation of the state: the sandy local beaches were a kind of a shade of real Florida, the unofficial world capital of drug trafficking.

In 1987, David Stern, the Commissioner of the National Basketball Association, approved the creation of two NBA clubs in Miami and Orlando. Traditionally, Miami had already been a place where the professional basketball club was based: in 1968, the Minnesota Muskies moved here, who were later renamed into Miami Floridians.

Miami Heat emblem

In 1970, hoping to give the team the size of the staff, the new owners got rid of the geographical prefix, shortening the name to Floridians. The team went to the playoffs of the ABA in 1972, where it was defeated in four matches and soon ceased to exist.

Miami Heat symbol

It is not a surprise that Floridians have become one of those who was determined by the results of voting among the fans of the future NBA club. In addition to references to the past, all the more or less significant symbols of Florida were among the names: the sun, palm trees, tornadoes, and beaches. The names Suntan, Vice (a reference to the cult series of the ’80s) and Heat were the finalists. The victory remained for the last option.

Miami Heat logo history

The Miami Heat logo, developed by Mark Henderson. In 1988, the newspaper “Miami Herald Newspaper” announced a competition for the best logo for the team. Among about 13,000 options, it was Mark Henderson’s option that deserved to be a symbol of the team.

1988 – 1999

Miami Heat logo emblem 1988-1999

According to the really hot name of the club Miami Heat, the emblem of 1988 was represented by a burning ball flying into the basket. This version of the emblem was designed in orange and black colors.

2000 – until these days

Miami Heat emblem 2000-Present

In 1999, the Miami Heat logo got a new color scheme. Red, yellow and black have been the main colors of the emblem to this day. Although these tones seem to be too bright and emotional, they are well suited to the theme of fire, and, of course, cannot be called boring in the Miami Heat logo. The rim of the ring has become white and framed with a black border. By the way, red color is admitted by players as a happy tone. Now it is one of the most popular and instantly recognizable logos in the history of sports.

Miami Heat logo evolution

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"All our life is a sport. Sport is a brand. A brand is a logo. Recognizable, popular and with an interesting history. The logo is like life, there is a beginning and there is an end."