New England Patriots is a professional football club in the USA. The team joined AFL in the 60s and NFL in 1970 (after uniting American Football League and National Football League). The team is a member of the Eastern Division. It is located in Boston, State of Massachusetts. The club was created in 1959.
Despite the actual time of creation, the official year of the franchise foundation is 1960 when it began playing in the debut season. Besides that, it has two names: the first one is Boston Patriots ( the team got it at the beginning of its sports career), the second one is the current one (received after moving to another town).
The team name was chosen on a competitive basis. The event was organized in 1960 by Boston managing group. The name Patriots won. Seventy-four fans proposed it. This name was chosen due to the region heritage as the place of beginning of the American Revolution. After the rebranding the name was not changed, only the new location was added.
Billy Sullivan was the first owner of the club. He had owned it before 1987 until he sold it to Victor Kiam. In turn, the latter transferred it to James Orthwein for a tidy penny. He had been managing it for two years only. In 1994 the franchise was bought by Robert Kraft for $172 mln. This beat the record as not a single team at that time had been estimated so high.
New England Patriots logo history
- 1961-19710% 0 / 58
- 1972-198815% 9 / 58
- 2000-present84% 49 / 58
A dark blue cocked hat with a white setting was the first logo. Then it was replaced with Pat Patriot, which became the team mascot. He wore that very cocked hat. But in time, the cartoon image was replaced with Flying Elvis’s strict face. It was easier to adapt it to modern ads due to compactness. The color scheme of the New England Patriots logo was not changed: it was still a combination of blue, white, and red with various hues.
1960 – 1971
Boston Patriots had owned its Patriots logo with the traditional cocked hat for a year only – at the beginning of its sports career. It was a simplified version of the so-called patriot – participant of the American Revolution. Having seen complicated logos of other teams, at first, the managers decided to use a minimalistic logo. They’ve used only some parts of the soldier’s ammunition. The attribute was drawn face forward in full black perfectly enriched with white.
This version was drawn by Phil Bissell, a satirical draughtsman at Boston Globe. He drew the Patriots logo in 45 minutes only and earned $100. Sports editor Jerry Nason ordered it. Billy Sullivan (the club owner) planned to use it for home use only, but later the logo became widely popular. The logo represented a revolutionary in a uniform in an athletic stance who grabs a ball. The image was drawn in a cartoon manner and named Pat Patriot. This version had a red cocked hat.
1972 – 1988
After changing the location and name, the franchise did not change its logo but updated it only. The new New England Patriots logo, the central character, remained the same, but the design was made more realistic. The animated touches were removed; instead, all elements were made more precise. Pat Patriot became more solemn, his skin – rosier and his grin – sincerer. The combatant was still drawn in full gear and stood in an attacking position, grabbing a ball from the ground. The ball was made fully brown.
1989 – 1992
During this period, the logo represented the team mascot (Patriot Pat) wearing an outfit of the Revolution Age, cocked hat, and full military gear. The only difference from the previous logo was the skin color of the main character – it was made white. As for the rest, everything was the same as in the previous version.
1993 – 1999
In 1993 the focus was made on the easiness of adapting the New England Patriots logo for advertising on various media. As it was difficult to reproduce the favorite image, it was decided to update it. Only Patriot Pat’s head in a stylish revolutionary cocked hat was left. It was a nice fit for a banner format. The grey face in profile was enriched with a blue-and-white hat that blended into a waving banner. A star was shining on the head of the main character.
2000 – present
In a quarter of a century, the New England Patriots logo needed to be revised for modern adaptation. So the logo named Flying Elvis was changed a bit – the blue hue was slightly darkened. The rest of the colors has not been changed, so as the design: Patriots logo is still a mirror reflection of the original.
New England Patriots Color
PANTONE: PMS 289 C
HEX COLOR: #002244;
PANTONE: PMS 186 C
HEX COLOR: #C60C30;
HEX COLOR: #B0B7BC;
PANTONE: PMS 8180 C