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St. Louis Cardinals Logo

St. Louis Cardinals logo

St. Louis Cardinals is a professional baseball club that is part of MLB. Represents the Central Division NL. Located in St. Louis, Missouri. Formed in the 1882nd.

The career of the team began a year earlier – in 1881 when it was called Brown Stockings. Then it was acquired by businessman Christian Friedrich Wilhelm and renamed St. Louis Browns. In 1899, the entrepreneur sold the franchise to the Robison family – brothers Frank and Stanley. Then it was inherited by Helene H. Britton and belonged to her almost until the beginning of 1918.

St. Louis Cardinals emblem

The next owner of the club was Sam Breadon, who laid the foundation for a quick change of owners: R. Hannegan (1947-1949), F. Saigh (1947-1953). Anheuser-Busch acquired St. Louis Cardinals in 1953 and managed for a long time – until 1995, inclusive. William DeWitt Jr currently owns the team.

The club officially registered the current name in the 1900th year. He received it through chance. Once Willie McHale, a columnist for St. the Louis Republic, saw one of the fans point to the red leggings of the players and said that this was a shade of the cardinal. McHale noticed a comparison and included it in his column. Naturally, this mention scattered and became a nickname that Christian Friedrich Wilhelm liked.

St. Louis Cardinals symbol

With the change of name to Cardinals, the team immediately changed the logo. At first, he was in the form of stitched “StL.” The idea to connect athletes with the image of the birds of the same name arose in the 1920th. The first graphic sign with cardinals is dated 1922nd year. All subsequent versions – his alterations. Designers experimented with the emotional mood of birds, with their character, color, size, and quantity. Moreover, this emblem appealed to fans: according to ESPN, it is recognized as the best among all the logo of baseball teams.

St. Louis Cardinals logo history

The best logo in the history of the St. Louis Cardinals?
  • 1900-1919
    0% 0 / 40
  • 1920-1921
    0% 0 / 40
  • 1922-1926
    0% 0 / 40
  • 1927-1947
    2% 1 / 40
  • 1948-1964
    0% 0 / 40
  • 1965
    5% 2 / 40
  • 1966-1997
    7% 3 / 40
  • 1998-present
    82% 33 / 40

Despite the rather long history of the Cardinals team – more than 100 years old, the club changed only nine logos. Until 1921, logos included only the name of the team or city, and then the image of birds – red cardinals – was connected to them. The logo last changed in 1999.

1900 – 1919

St. Louis Cardinals (1900-1919)

The first logo of the St. Louis Cardinals club was the initials of the red STL team name, which were intertwined. The letter “S” is decorated with two small white rhombuses. For the first time, this logo appeared on the caps and sleeves of the team back in 1900.

1920 – 1921

St. Louis Cardinals (1920-1921)

The second logo depicted the name of the city of St. Louis in red, placing the letters in an arc.

1922 – 1926

St. Louis Cardinals (1922-1926)

For the first time, two red cardinals immediately appear on the logo, which sits on both ends of a wooden brown baseball bat. Under the bat is the word “Cardinals,” where the letter “C” is hooked on a baseball bat.

1927 – 1947

St. Louis Cardinals (1927-1947)

A modified version of the previous logo. By adding different shades of red, the birds look more voluminous. The baseball bat changed from brown to silver. Below is the name of the team.

1948 – 1964

St. Louis Cardinals (1948-1964)

Another revised version of the image of two cardinals sitting on a silver baseball bat. Black breasts and sharp crests were added to the birds. The red letter “C” in the team name is circled in black.


St. Louis Cardinals (1965)

The sixth St. Louis Cardinals club logo features a red cardinal sitting on a small yellow baseball bat. The whole picture is shown inside a red ring with the full name of the team.  Inside the ring is a classic white baseball ball.

1966 – 1997

St. Louis Cardinals (1966-1997)

The same red bird sitting on the yellow baseball bat is now depicted in profile. On her head is a classic red baseball cap. The font in the title “St. Louis Cardinals” has also been modified. Throughout the logo, the red color has acquired a lighter and brighter shade.


St. Louis Cardinals (1998)

Comparing several logos of previous years, the 1998 logo depicted a dark red cardinal sitting on a yellow baseball bat. Under the picture is the word “Cardinals,” where the letter “C” is hooked over the edge of the bit.

1999 – present

St. Louis Cardinals (1999-Present)

The logo received an updated stylization: the bird not only stands on a baseball bat but grabbed hold of it. The letter “C” is enlarged and wound by the handle, making it seem as if it hangs. The handwriting is more powerful than before, although it remains in the form of calligraphic handwriting. The form is semi-connected, because the first character is separate, and the rest are connected.

The word “Cardinals” is located under the bat on which the cardinal is located. The contours of all elements are outlined in blue. Red color (birds and names) has become more saturated in comparison with previous versions. The baseball bat and beak are lemon yellow; the eye is white.

St. Louis Cardinals Logo Evolution