Toronto Raptors Logo


Toronto Raptors logo

One of the few positive moments that could be remembered from 1993 was the release of Jurassic Park, one of the most popular and box-office movies in history. The film had the effect of an exploding bomb: the fascination with dinosaurs has become common, and Tyrannosaurus Rex has become a new iconic character.

The same year, almost half a century later, the return of professional basketball sport to Canada was announced. At the moment, the Toronto Raptors is the only NBA team that represents Canada. Raptors were based in 1993 and joined the National Basketball Association in 1995 when the leadership decided to expand the league with the Canadian teams. Along with Toronto Raptors, the Vancouver Grizzlies club also joined the NBA, but in 2001 the club changed the place of residence from Vancouver, Canada to Memphis, Tennessee, USA. Since then, Toronto is the only representative of the “country of maple leaves.”

Toronto Raptors emblem

One of the primary tasks was the selection of a suitable title, so the competition that collected more than 2,000 applications was announced in Toronto. The most preferred option was to return to the roots: the Toronto Huskies team was remembered. However, the variant with the Huskies soon receded because of the similarity of the club’s logo with the emblem of the colleagues Minnesota Timberwolves.

Toronto Raptors sign

The management decided to announce a competition for the best team name. Over 2000 variants of the club’s name and emblems were sent, only nine of which were left for consideration: Beavers, Bobcats, Tyrannosaurs, Hogs, Dragons, Scorpions, Raptors, Tarantulas, and Grizzlys. Ultimately, the Toronto Raptors name, inspired by the Hollywood blockbuster was the winner of the vote.

Toronto Raptors logo history

It was largely the 1990s phenomenon that team colors were in step with contemporary trends and tastes. So it seemed many sports franchises took a ten-year in-style vacation, showing a total lack of style and good taste. The pop culture was influenced by the huge popularity of Steven Spielberg’s blockbuster Jurassic Park (1993), which had the effect of an exploding bomb. The fascination with dinosaurs became common, including the Toronto Raptors. Hence, the logo of the team featured the cartoonish Tyrannosaurus Rex as an iconic character. As for the team color scheme, it was affected by the so-called purple-and-black revolution of the 1990s. No wonder, it was purple and black. And only after an existence of nearly 20 years, the franchise agreed to adopt a new version of the logo, whose elements were originally present on the alternative team logo.

1996 – 2008

Toronto Raptors emblem 1996-2008

In 1994, the general manager of club Isaiah Thomas introduced the Toronto Raptors logo. It consisted of a dinosaur holding a ball and wearing a T-shirt on which the letter “R” was written. The name of the club was written over the mascot on the back of a black and purple background.

2009 – 2014

Toronto Raptors emblem 2009-2014

In the fall of 2008, Toronto for the first time completely abandoned the purple color on the Raptors logo, and choose the red shade as the primary color.

Then there were rumors that the Raptors are going to change their scheme for black and gold.

2015 – till now

Toronto Raptors emblem 2015-Present

In 2008, the team began to slightly change the original club logo that later was replaced by an alternative Raptors emblem in the form of the imprint of the dinosaur’s paw. The Raptors logo in the form of claws of a dinosaur with a palm-ball was as good as it could be with such nickname. Especially it is worth noting that concentric circles reflect the basketball origin – the ball that passes into the ring.

The new team logo was designed by the Toronto-native creative services agency Sid Lee that described this logo as aggressively stylish.

Indeed, the logo has obvious links with previous ones (dinosaur claws holding a basketball) and indicates hopes for a bright and prosperous future (a round shape resembling a basketball hoop and red and gray as key colors of the logo).

So, that is how the paw with claws, the new Toronto Raptors logo, completely replaced the silhouette of the prehistoric predator in 2015.

Toronto Raptors logo evolution

 
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"All our life is a sport. Sport is a brand. A brand is a logo. Recognizable, popular and with an interesting history. The logo is like life, there is a beginning and there is an end."